God, I couldn’t agree more. The A/B testing culture is incredibly harmful and stupid. “A/B tests are even worse. Your typical social network app is full of dead A/B tests that nobody went back to clean up. We didn’t set out to avoid analytics and A/B tests because of the code bloat. It’s just our philosophy around products. Knowing too much data warps your mind. You find yourself optimizing for a local maximum, instead of making big bets that really move the needle.”